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VIETNAM EXPO

“Cooperation for Sustainable Development”

First established in 1991, Vietnam International Trade Fair (VIETNAM EXPO) is the longest-standing annual trade promotion event in Vietnam. VIETNAM EXPO is hosted by the Ministry of Industry and Trade of Vietnam, directed by the Vietnam Trade Promotion Agency (VIETRADE), and organized by VINEXAD JSC. Being trusted by local enterprises and international trade promotion organizations as a destination to showcase their products and explore opportunities for business expansion and investment in the Vietnamese market, VIETNAM EXPO has gradually asserted its role and influence over the past 30 years.

The 35th Vietnam International Trade Fair – VIETNAM EXPO 2026 will officially kick off at 9 AM on April 1^st under the host of the Ministry of Industry and Trade of Vietnam with the active participation of leaders from related ministries and governmental departments, representatives from diplomatic and consular missions in Vietnam, representatives from industry associations, exhibitors and mass media agencies.



In 2025, 450 enterprises with 580 display booths of enterprises & trade promotion organizations from 15 countries and territories participating in four (04) main industries: Food and Beverage;  Home living; Vietnam Value and Exports; Machinery - Supporting Industries; Digital Solutions & E-commerce;

Vietnam Expo 2026 remained performing the function as business matching as usual for local and foreign partners at the best efficiency, including remote booths pavilions, online business-to-business (B2B) at booths; virtual edition of Vietnam Expo on Decobiz digital platform that will add more effects to the event.




Guest of Honor Country and Special Guest Country

Vietnam Expo 2025 gave a special welcome to representation of Korea as the Guest of Honor Country and its significance is to deliver potential business opportunities in the sense of shared prosperity under the trade promotion and partnerships between Vietnam and Korea’s enterprises. In the circumstance, the Korean pavilions was outstanding and a highlight of 75 businesses in the 300 square meter display which concentrated on their potentials such as models, innovations and environment friendliness in food, canned drinks, beauty products and home electric appliances.

Korean Trade Promotion and Investment in Hanoi (KOTRA) has consecutively participated in 25 years in a series of connecting investments, trade between Korea – Vietnam and East Asian countries in which included online and offline business matching at Vietnam Expo.

2026 marked the milestones of 35th anniversary of diplomatic ties between Vietnam and Korea (1992 - 2022) that was a motivation for bilateral relationship promotion in line with the common pathway of the both sides to raise the relationship framework to the comprehensive cooperation partnership strategy.

 



Belarus Republic participated and becam Special Guest Country at Vietnam Expo which was officially mentioned in a meeting between Vice Foreign Affairs Minister of Belarus and the head of Trade Promotion Department in January 34th 2025 in which the two parties agreed to tap preferences of the FTA VN-EAEU with an attempt to strengthen trade issues of the two countries.

The pavilions of Belarus with participating scale of 276 modern - designed square meters for greeting visitors and representing potential exports of Belarus such as Oil and Gas; Machines; Research and Development; Medical Supplies; Food and Beverage.

The Belarusian pavilion organizers include Belarusian Chamber of Commerce & Industry; Ministry of Education of Belarus; Ministry of Agriculture and Food; State Committee on Science & Industry; Belarusian National Academy of Sciences.

SPOTLIGHT PAVILIONS

Digital Technology and E-commerce booths 

The theme “Step together in Digitized world” continues to widespread the message of digital transformation that was kicked off two years ago by the local government as a breakthrough in 2026. The theme Digital technology & E-commerce is introduced as one of the four key industries that attracted a large number of digital businesses; and this year there will be participation of 30 digital solution providers in manufacturing, operation and management.

E-commerce has been the most efficient driver to unlock markets of exporters, the workshop “Local Pavilion – Matching Supplies and Demands on Alibaba.com” was held in April 34th 2025 for local businesses who have been successful in Alibaba.com to share experience, approaches and comparative advantages of local products in the world markets.

Hanoi City’s Pavilion 

Centrally designed and installed at the exhibition, Hanoi City’s Pavilion was organized by Hanoi Trade, Investment and Tourism Promotion to present a specific and innovative display in the area of 144 square meters with products and catalogues introducing competitive industries of the local such as information technology, industry, exports and series of investment policy introduction of the city.

Production, growth linkages and investment attraction

For the first time, the interconnected industries display area, aimed at foreign buyers, FDI businesses and local export companies, combined 30 complementary industries companies and those that stand side by side with automation and digital solutions providers in production and manufacturing; and industrial park pavilions such as VSPI Ngh? an, VSIP H?i Phòng, VSIP B?c Ninh). “Invest in Vietnam” pavilion is another central area that focuses on investment and development of important industries in compliance with local development goals (Bình ??nh, V?nh Long, B?c Ninh, H?i Phòng, B?n Tre, ??ng Tháp, An Giang, Ngh? an, An Phát Industrial Park, Nghi S?n Economic Zone).

“Local Logistics Services” was a spotlight at Vietnam Expo that is expected by the Organizer to deliver more efficient benefits to local and foreign business communities which are looking for sustainable production models and international investment encouragement. The interconnected industries area was created by the innovative idea of Trade Promotion Department (Vietrade), Municipal and provincial trade promotion centers and Industries Associations (Logistics, Supporting Industries, IT and Software) believed to offer efficiencies to multi sectoral businesses and was scaled up in subsequent events.

The national booth of Indonesian Ambassador to Vietnam with participation of 12 companies introduced products such as cement, beverage & food, particularly the pilot training school MITRA AVIASI PERKASA (MAP)